Three years ago, I left my corporate job with no safety net.

I had skills in marketing, website design, and paid search. But I really didn’t know where I’d go with it.

Now? It’s crazy what we’re building.

I didn’t set out to create AI products. I was just trying to stop recreating the same damn voice agent prompts every time we onboarded a new client.

We’re a full-service marketing agency focused on medspas. Every client needed appointment booking, lead capture, follow-up sequences. And every single time, I was starting from scratch with Vapi, our voice AI platform.

The markup format was specific. The tool calls had to be standardized. The prompts needed to follow Vapi’s guidelines while integrating with GoHighLevel’s CRM functions.

It was eating hours I didn’t have.

The Accidental Solution

So I built a custom GPT.

Not to sell. Not to scale. Just to solve my own problem.

I studied prompting guidelines from OpenAI, Gemini, and ElevenLabs. I created a standardized system for tool calls so we could create or update contacts, get appointment slots, send texts, and transfer calls without rebuilding everything each time.

Then I added Perplexity’s Comet browser to scrape client website data. The GPT would take that scraped information and output a fully functional voice agent in about five minutes.

Copy, paste, deploy.

Total setup time? About an hour from start to finish. The agent knew everything about the client’s business and could book appointments naturally.

That’s when something clicked.

When Internal Tools Become External Products

We needed a way to embed these voice agents on client websites quickly. Not a chat icon. A real conversational interface people could actually talk to.

So we built a code generator that created a glowing orb widget. You’d connect your Vapi agent using just the public API key and assistant ID, and boom. Working voice AI on any website.

We built it for ourselves.

But then we realized other agencies had the exact same problem.

That internal tool became NeuralFluent AI. A self-contained product we now sell to other agencies.

The pattern repeated itself. Every time we solved an internal workflow problem with AI, we accidentally created something marketable.

Why This Actually Works

Here’s what most people miss about AI tools.

Success isn’t about prompting techniques. It’s about understanding what you’re trying to achieve.

I’m forty-three with a three-year-old and an eight-year-old. I have very little time. But I’ve spent years building websites, designing CRM workflows, and creating automation systems.

When you work in these systems long enough, your brain starts thinking differently. You see patterns. You understand how pieces connect.

That accumulated expertise makes AI tools exponentially more powerful in your hands.

I see people in the Lovable Facebook group asking why their app doesn’t work. The answer is always the same: you get what you give.

If you don’t understand the underlying problem you’re solving, no amount of clever prompting will save you.

The Live Demo That Closes Deals

Want to know how we actually sell these AI solutions?

At the end of our sales calls, I ask clients if they want to test our voice AI system.

Then I shut up.

I let them talk to an AI agent trained specifically on their business. They watch it book an appointment in real time. Natural conversation. Zero friction.

I’ve had people sign up right there on the call.

Not just for voice AI. For our entire marketing system. Funnels, campaigns, automation, everything.

Because experiencing it removes all resistance.

Research shows voice agents can increase conversions by 30-40% when they follow up with every lead. But numbers don’t sell. Demos do.

The Medspa Market Nobody’s Serving

Here’s something wild.

Only 18% of medspas use marketing automation. Most are drowning in missed calls and manual follow-up.

That’s not a competitive market. That’s a wide-open opportunity.

We focus on medspas because we understand their specific pain points. Appointment booking. Review generation. Lead nurturing. Service promotion.

We’re not selling generic AI tools. We’re solving very specific problems for a very specific niche.

That’s the difference between being a commodity and being essential.

What’s Actually Coming

People keep talking about an AI bubble.

They’re probably right.

But just like the dot-com crash, the underlying technology isn’t going anywhere. Websites didn’t disappear. The internet didn’t vanish.

What died were the companies that didn’t understand how to use the tools.

WordPress plugins are becoming obsolete because we can connect API integrations directly. Traditional copywriting is under pressure. Generic web design is getting commoditized.

The agencies that survive won’t be the ones with the best AI tools.

They’ll be the ones who use AI to solve real problems in ways that create genuine value.

The Only Advice That Matters

Don’t try to be like everybody else.

Don’t just become a commodity selling AI voice agents or chatbots.

Think about the problems you’re trying to solve for your niche. The pain points that keep your clients up at night.

Then figure out how AI can be the interface for solving those problems in a very customized way.

Build the solution for yourself first. Make it work in your own business. Prove it delivers results.

Then you’ll have something real to sell.

Because here’s the truth: agencies building AI automation solutions are hitting $26,000 monthly revenue with strong profit margins. But only when they’re solving specific problems, not selling generic tools.

The human being is still essential.

You’re the heart. The curator. The trainer.

AI gives you your time back only if you train it properly. Only if you share the knowledge you’ve accumulated.

Those who don’t adopt and learn these systems will get absolutely crushed.

Our goal as an agency is to stay dynamic and fluid so we’re not caught off guard when it happens.

Start solving your own problems. The products will follow.